Product reviews are made to give shoppers the chance to rate the products that they have bought after visiting the product site. In this case, the shopper as a customer will be able to state his own observations and findings on the product without partialities. It is also the area which gives the manufacturers the chance to learn about the actual performance of the product based on real scenarios and in so doing, will help them focus on improving the negative side and also enhancing the positive side of the product.
Can one depend on product reviews?
Like everything else in this world, there are certain reviews that are not totally honest and are sometimes biased. On the case of products manufactured by known brands, you can expect these are from real customers as in the case of Bobsweep robotic vacuum review.
How to detect real and fake reviews?
Reviews can either be true or bogus, either paid for or maliciously submitted by its competitor. To guide us in identifying the real from the bogus reviews, here are some tips:
- Real reviews are more on details while bogus reviews lack the specifics– In real review specifics are written like the remote control does not function when the unit is 20 meters away. On bogus reviews it is understandable that if you have not actually experienced or used the product, you cannot point out specifics.
- Bogus reviews use first-person pronouns – this is due to the fact that bogus reviews tries to avoid being caught with insincere words, so they often use the first person pronoun like “I” and “me”.
- Real reviews have more nouns than verbs. On the other hand bogus reviews have more verbs than nouns – since the writer there tries to cover their words with pleasant sounding ideas rather than giving their actual insight.
In such cases, after you spot bogus reviews, search for other sites and do the same evaluation. There are still many sites out there that can provide unbiased reviews that can help you determine if the product is worth buying or not.